STRATEGI PENGELOLAAN SUMBER DAYA MANUSIA PADA INDUSTRI MAKANAN RINGAN ( UMKM - DELIMA MALANG )

Micro, small and medium enterprises (UMKM) have developed and contributed greatly to the national economy, particularly in the food industry. There are several problems that are often faced by businesses engaged in the food sector, such as intense competition, low profits, declining sales, etc. For this reason, appropriate strategic solutions are needed to overcome these problems. UMKM-Delima Malang which is engaged in snack cakes, syringes. Researchers analyze the internal environment that focuses on human resources of the UMKMDelima Malang business. This research uses field survey and interview methods, namely by conducting semi-structured interviews with informants. The results of the analysis of the internal environment of the UMKM-Delima Malang business resulted in several alternative strategies that were appropriate to develop the MSME-Pomegranate Malang business. The results of the study found that HR management was still carried out informally, recruitment was carried out regularly, training for employees was carried out on an ongoing basis, and compensation was provided periodically. While the provision of motivation from outside the existing employees (extrinsic) is good enough