PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada konsumen Scoopy Pada Mahasiswa Universitas Muhammadiyah Malang)

The purpose of this study was to determine the effect of product quality and price on purchasing decisions of Honda Scoopy automatic motorcycles with purchase intention as an intervening variable. The population selected in this study were all students of the University of Muhammadiyah Malang who bought and used the Honda Scoopy automatic motorcycle. The analytical method used in this study is a quantitative method. Methods of data collection using a questionnaire with 100 respondents. The data analysis technique used instrument testing (validity test, reliability test), description of respondents' answers, classical assumption test, path analysis and hypothesis testing (t test and Sobel test) using the SPSS version 25 program. The results of this study indicate that product quality and price have no effect on purchasing decisions. Product quality and price affect buying interest. Product quality influences purchasing decisions through buying interest. Price has an effect on purchasing decisions through buying interest