The information quality dimension and trust classification in e-commerce

Information being the main commodity in EC possess risks. This has create the needs to explore the relationship of information quality (IQ) dimensions and trust in EC. The online description contains information cues may have huge influence on what the sellers are trying to sell over the e-commerce (EC) websites. This study has discussed the four (4) trust forms derived from trust literature, namely institutional-based, calculus-based, knowledge-based and identification-based. Then, they are inferred into four (4) trust classifications (technology, people, product/service and process) from the EC literature with related IQ dimensions identified within each classifications. The whole syntheses outcome was developed based on the systematic literature review driven by content analysis. It provides basis for finding the effects of information cue quality towards influencing online trust in an exploratory study that investigates the online purchase decision in e-commerce websites in Malaysia