Localization and Globalization: The Design of Identity

Globalization is a controversial concept with many different aspects, consequences and definitions. While some people think that globalization is solely universal information exchange and therefore beneficial for all, others think it is the irreconcilable spread of capitalism (by multinational hegemonic corporations) that crushes and destroys all local cultures and thus passionately are in opposition to this actuality. In other words, it is possible to say that national cultural identities are being crumbled by the huge supermarket that governs the entire globe. This overwhelming hegemony has been widely imposed by the western culture as stated by D. Morley and K. Robins: “…Global capitalism has in reality been about Westernization—the export of Western commodities, values, priorities, ways of life…. The category ‘West’ has always signified the positional superiority of Europe, and then also of the United States, in relation to the ‘East’ or ‘Orient’…. Historically the West has provided the universal point of reference in relation to which Others have been defined as particular.” (Morley and Robins