The focus of this issue is a mixture of digital retailing, external influences on retailing and retail brand development. These include the impact of category management (CM) on small, US-based local retailers, the phenomenon of the digitalization of retailing, the antecedents and consequences of trust in online shopping, the relationship between weather and retail shopping behaviour and the relationships between the different phases of the store brand evaluative process
Purpose: The purpose of this paper is to investigate the structural relationship between online bran...
Purpose: The aim of this study is to investigate the structural relationship between online brand e...
The advent of digital technology has revolutionized the way consumers shop, giving rise to the pheno...
The focus of this issue is a mixture of digital retailing, external influences on retailing and reta...
Digitalization has had an all-encompassing influence on industries worldwide, with retailing being o...
Shopping centers are an important aspect of the extremely dynamic life of the 21st century consumer....
Abstract: The growth of online shopping has posed a great threat to retailers. Product and service p...
Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according...
special session Information We are witnessing the beginning of a seismic shift in retail due to digi...
Purpose: The purpose of this paper is to investigate the structural relationship between online bran...
Purpose: The aim of this study is to investigate the structural relationship between online brand e...
The advent of digital technology has revolutionized the way consumers shop, giving rise to the pheno...
The focus of this issue is a mixture of digital retailing, external influences on retailing and reta...
Digitalization has had an all-encompassing influence on industries worldwide, with retailing being o...
Shopping centers are an important aspect of the extremely dynamic life of the 21st century consumer....
Abstract: The growth of online shopping has posed a great threat to retailers. Product and service p...
Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according...
special session Information We are witnessing the beginning of a seismic shift in retail due to digi...
Purpose: The purpose of this paper is to investigate the structural relationship between online bran...
Purpose: The aim of this study is to investigate the structural relationship between online brand e...
The advent of digital technology has revolutionized the way consumers shop, giving rise to the pheno...