A critical exploration into whether e-recruitment is an effective e-entrepreneurship method in attracting appropriate employees for enterprises

This study critically explores e-recruitment and whether it is an effective e-entrepreneurship method in attracting appropriate employees for enterprises. The research was conducted by using both primary and secondary data. The secondary data primarily concentrated on the direct impact to enterprises and how changes in recruitment strategies could affect individuals. The primary research attempted to look at e-recruitment from the perspective of a recruitment agency and potential users of recruitment agencies. Using face-to-face interviews, online focus groups, and questionnaires, the authors investigate and show the various reasons behind individuals’ decisions to use recruitment agencies. By examining the methods employed by the Prime Recruitment agency to meet their clients’ needs (both underlying employer and potential candidates) as well as sustaining a competitive advantage in a declining recruitment market, the authors attempt to resolve outstanding grey areas