The main objective of this study is to explain how to increase user loyalty behavior to public library services. This study uses a qualitative method based on grounded theory. The research population included users of public libraries in Iran. The data were collected through in-depth interviews, and the theoretical saturation was obtained after interviewing 24 members of public libraries. The collected data through interviews were analyzed using theoretical coding and content analysis. Results indicated that observing moral and humane principles when dealing with library users plays a significant role in both building user loyalty to the library and attracting new users. In addition, it was found that causal conditions in increasing loyalty...
268-275The effect of library promotional methods on clients' use of library services and resources u...
Purpose Publicly owned libraries deliver a fundamental public service, fostering the citizens' acces...
101-114Traditionally the library is conceived as a central place (geographically) for information ...
Purpose: This study seeks to investigate the effect of delighting services on the loyalty of public ...
In commercial contexts the concept of customer loyalty has received much attention, because there is...
This study established the relationship between marketing strategies and user appreciation of the se...
This study reports on an investigation of the antecedents of customer loyalty in an academic library...
During the covid-19 pandemic the library stopped all services that were in direct contact with users...
This study reports on an investigation of the antecedents of customer loyalty in an academic library...
The library is an organization that continues to grow and develop along with the behavior of its use...
[[abstract]]The main purpose of the library management is to offer a satisfactory patron service and...
This study validates the adaptation of a loyalty scale for the library scenario and recovers the hie...
The purpose of this study was to explore the proactive use of basic courtesies in public library ser...
The effect of library promotional methods on clients' use of library services and resources using a ...
This paper is an attempt to explore the relationship shared by library professionals with their user...
268-275The effect of library promotional methods on clients' use of library services and resources u...
Purpose Publicly owned libraries deliver a fundamental public service, fostering the citizens' acces...
101-114Traditionally the library is conceived as a central place (geographically) for information ...
Purpose: This study seeks to investigate the effect of delighting services on the loyalty of public ...
In commercial contexts the concept of customer loyalty has received much attention, because there is...
This study established the relationship between marketing strategies and user appreciation of the se...
This study reports on an investigation of the antecedents of customer loyalty in an academic library...
During the covid-19 pandemic the library stopped all services that were in direct contact with users...
This study reports on an investigation of the antecedents of customer loyalty in an academic library...
The library is an organization that continues to grow and develop along with the behavior of its use...
[[abstract]]The main purpose of the library management is to offer a satisfactory patron service and...
This study validates the adaptation of a loyalty scale for the library scenario and recovers the hie...
The purpose of this study was to explore the proactive use of basic courtesies in public library ser...
The effect of library promotional methods on clients' use of library services and resources using a ...
This paper is an attempt to explore the relationship shared by library professionals with their user...
268-275The effect of library promotional methods on clients' use of library services and resources u...
Purpose Publicly owned libraries deliver a fundamental public service, fostering the citizens' acces...
101-114Traditionally the library is conceived as a central place (geographically) for information ...