The Impact of Social Network on Supply Chain

The possible impact of social networking on a supply chain can be highly useful in creating a new supply chain or improving one that already exists. Social media allows one to share what is on their mind, and most of the population has some sort of social media account. Businesses can pull information from online posts to improve their business; for example, by making a new product. Businesses can use their own social media accounts to market their new products to consumers. Demand for the products will affect the supply chain, and the question is whether suppliers will make too much or not enough of the products? Will the customer reviews be good or bad? Social media can test the flexibility and strength of a supply chain. The supply chain should be able to plan the demand of a new product or service and also be able to communicate so every part of the supply chain is on the same page