Publication date
March 2020
DOIAbstract
Experiences lead to greater in-the-moment happiness for shoppers than buying material items, new research finds.Based on the research of Amit KumarMarketin
Experiences lead to greater in-the-moment happiness for shoppers than buying material items, new research finds.Based on the research of Amit KumarMarketin
General perception that money can buy happiness has been refuted in this article
Prior research indicates that experiences bring greater happiness than material possessions, but whi...
This study examines the role of brand experiences towards happiness of young individuals. It was qua...
Experiences lead to greater in-the-moment happiness for shoppers than buying material items, new res...
Do experiences make people happier than material possessions? In two surveys, respondents from vario...
Although research suggests that people derive more happiness from buying life experiences than mater...
There is growing support that spending discretionary money on experiential rather than\ud material p...
When it comes to enhancing consumer welfare, psychological research suggests that people can get a b...
Background: Experiential purchases, purchases made with the primary intention of acquiring a life ex...
Numerous studies have demonstrated that experiential purchases lead to more happiness than material ...
The pursuit of happiness in our consumerist society is all about getting the biggest hedonic bang fo...
This paper discusses findings from observational research of grocery shopping. Videographic analysis...
In contrast to decades of research reporting surprisingly weak relationships between consumption and...
AbstractThe huge amounts of money spent every year in purchasing material goods do not seem very eff...
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of...
General perception that money can buy happiness has been refuted in this article
Prior research indicates that experiences bring greater happiness than material possessions, but whi...
This study examines the role of brand experiences towards happiness of young individuals. It was qua...
Experiences lead to greater in-the-moment happiness for shoppers than buying material items, new res...
Do experiences make people happier than material possessions? In two surveys, respondents from vario...
Although research suggests that people derive more happiness from buying life experiences than mater...
There is growing support that spending discretionary money on experiential rather than\ud material p...
When it comes to enhancing consumer welfare, psychological research suggests that people can get a b...
Background: Experiential purchases, purchases made with the primary intention of acquiring a life ex...
Numerous studies have demonstrated that experiential purchases lead to more happiness than material ...
The pursuit of happiness in our consumerist society is all about getting the biggest hedonic bang fo...
This paper discusses findings from observational research of grocery shopping. Videographic analysis...
In contrast to decades of research reporting surprisingly weak relationships between consumption and...
AbstractThe huge amounts of money spent every year in purchasing material goods do not seem very eff...
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of...
General perception that money can buy happiness has been refuted in this article
Prior research indicates that experiences bring greater happiness than material possessions, but whi...
This study examines the role of brand experiences towards happiness of young individuals. It was qua...
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