Social responsibility in the in tourism establishments

Problem: The question is what is the level of social responsibility in the tourism organization from the point of view of managers and employees and how to increase it. The aim - of the research is to propose a plan of measures to increase corporate social responsibility after establishing social responsibility in a tourism organization. Research tasks: 1. Define social responsibility and benefits in tourism organizations. 2. To single out the criteria set for social responsibility in a tourism organization. 3. Identify social responsibility in the tourism organization and submit a plan of measures to increase social responsibility. Research methods: analysis of scientific literature, questionnaire survey and analysis of the description of statistical data. Key Findings: Level of social responsibility in terms of service quality (4.4 points) - very high, in terms of consumer information, health and safety (4.5 - very high level), in terms of environmental performance (4.1 points - high level). Information on participation in environmental, social and economic activities shall be provided by the public. Conclusions: According to the criteria of social responsibility, the quality of services, consumer information, health and safety, and a high level of social responsibility in the environment have been established. The value of the study was the expression of social responsibility according to the criterion - the degree of coverage of social responsibility, which includes environmental, social and economic elements and the implementation of responsible business practices. The application of social responsibility practices in the activities of tourism organizations includes tangible indicators and enables the implementation of environmental, human safety standards or other standards or a green key program. The majority of respondents confirm that CSR covers all the above elements of coverage, and that organizations develop and maintain contact with the public / the client by publishing publicity on CSR indicators. Keywords: social responsibility, tourism, level of social responsibilit