Management of innovation deployment in non-chain hotels

The aim of the study – Evaluate the management of innovation application in non-chain hotels. The problem of the study – How are innovations managed in Lithuania’s non-chain hotels? Metods of the study – Analysis of scientific literature, semi-structured interviews. Objectives of the study: 1. To mark the significance of the innovation in hotels. 2. To reveal the characteristics of innovation applications and the pros and cons of different methods. 3. To reveal the level of research on innovation management in hotels. 4. To determine the current situation of innovation management and application in non-chain hotels of Kaunas. Conclusions: 1. Analysis of scientific literature revealed that innovations in hotel businesses are becoming more popular because of the increasing demand and competition, however non-chain hotels tend to be more reluctant. 2. There are numerous methods of innovation application for hotels, that supposedly improve the process of application and management but there's a distinct lack of information about their flaws. 3. Based on the literature analysis and the results of multiple recent studies, it is clear that innovation management in hotels is still a new and barely researched field. That means that there's very little scientific research on practices of innovation management and application in hotels. 4. The interviews showed that non-chain hotels in Kaunas seek new innovations however they are limited by their financial capabilities. Moreover it became clear that application of new innovations is carried out with little to no regard to methodologies established and recommended in scientific papers