Influencing factors of Lithuania‘s outbound tourism: the case of Turkey

Tourism becomes one of the biggest business industry in the world. Thanks to tourism and infrastructure development, people are willing to travel more. According to World Tourism Organization (2008) tourism is divided in three forms: local tourism, inbound tourism and outbound tourism. Outbound tourism is the tourism of resident visitors outside the economic territory of the country of reference. One of the most popular Lithuania‘s outbound destination is Turkey. The aim of the research is to identify the main factors which cause lithuanians to travel to Turkey. Study methods are literature analysis and quantitative survey. This research is based on quantitative survey in which participated 393 respondents. Results: 1. The quantative survey disclosed, that respondents travel 1-3 times per year., 9 from 10 choose holidays in abroad. Majority of respondents are likely to choose holiday tours. 2. The main risk factor influencing lithuanians no to go to Turkey is terrorism. 3. The main factor influencing lithuanians to go to Turkey is climate. The main conclusions: 1. Respondents disclosed, that the main factors of choosing travel destination are countries climate, landscape, entertainment and travel costs. 2. The main risk factors influencing tourists to not travel to Turkey are: terorrism, political instability, threat of war, kidnapping. All these risks are related to each other