Corporate social responsibility in Lithuanian tourism industry

Relevance of the topic. During the integration into the European Union, many organizations have had to tackle the issues of corporate social responsibility, and some have already started the implementation of this initiative - to improve management of relationship among various stakeholder groups. CSR ideas are relevant to all areas, and affect the tourism sector in particular, because the success of the tourism organizations depends on the human capital, and the ecological status depends on the quality of tourism resources. Scientific novelty. The idea of sustainable development and corporate social responsibility in tourism and their influence on the activities of Lithuanian tourism organizations have not been assessed in respect of scientific and systematic approach. Object of this work is the implementation of corporate social responsibility in the Lithuanian tourism business, and the goal of work - to reveal the problems of corporate social responsibility implementation in the Lithuanian tourism industry. Scientific problem – it is not clear whether Lithuanian tourism industry has duly parceived the need of corporate social responsibility. Therefore, referring to the problem of the work Therefore, based on the work problem, the following hypothesis is formulated: \"there is a lack of perception of corporate social responsibility in the tourism industry.\" As a result of empirical study, this hypothesis was confirmed: it became clear that concept of corporate social responsibility is still poorly known in the segments of Lithuanian tourism service providers and consumers, and the initiative is nearly not being implemented in the Lithuanian tourism industry. The customers of Lithuanian tourism companies are not fully aware whether they feel the need for the implementation of corporate social responsibility, so companies do not feel stimulation to implement corporate social responsibility in tourism industry. Opinions of consumers and business representatives differ, while evaluating different spheres of corporate social responsibility, especially environment. The processes of corporate social responsibility implementation just started in Lithuania, so the creation of a favourable environment for the development of corporate social responsibility is a significant role of the state. Master's work consists of introduction, 4 parts, conclusions and the list of literature. There are 13 paintings, 21 table and 3 annexes in the work