The usage of e – business to improve hotels competitiveness

The target of the research: the usage of e – business in hotel sector. The object of investigation: perform the usageo of e – business in hotel sector expert evaluation. Objectives: 1. Describe competitiveness and e - business concepts. 2. Examine, the factors influence of competitiveness. 3. Review benefits and disadvantages of e – business in hotel sector. 4. Perform the usage of e – business, which increase hotels competitiveness expert evaluation. Conclusions: Today, e - business provide a possibility for customer easy and fast purchase online the desired product or service. Is not an exception and hotel sectors, as now many options, it can choose the most suitable one. It can find a wealth of information about the same hotel, room photos and probably the most important - to compare prices. However, there are people who are afraid to be accountable on the Internet, they do not know what will get a service or product, and considers that it is - unsafe. The investigation revealed that the hotels, who want to be competitive must use e - business benefits of their activities as: • e - business highly influence the competitiveness of hotels. This fact is confirmed by the fact that the experts completely agree that it helps to expand the market and provide the opportunity to advertise not only in domestic market but also overseas. This is also important because it increases name awareness, help to attract new customers and track competitors' actions. • e - business provides many benefits. Today, it provides customers with a much simpler and more convenient room reservation online, increase sales numbers, forming the image and increase productivity. These benefits help hotels to be competitive and attract more customers. • Hotels, creating their own website, which is today important for each organization should focus on room reservation system, web page design and, of course, he should have several languages. It is, as previously mentioned factors, it helps to compete with others