Organizational learning effect on competitiveness: a sample of Vilnius sport clubs

Research object – organizational learning effect on competitiveness. Research purpose – to estimate organizational learning effect on competitiveness, by a sample of Vilnius sport clubs. Research tasks: 1. To define learning organization and loop learning characteristics. 2. To define competitive advantage indexes and competitiveness augmentative factors. 3. To evaluate organizational learning effect on competitiveness, by a sample of Vilnius sport clubs. 4. To make a scheme of organizational learning effect on sport clubs competitiveness. Hypotheses: H1 – Organizational learning increases sport clubs competitiveness more than other competitiveness augmentative factors. H2 – Sport clubs that obtain triple-loop learning in internal competitive factors are superior than sport clubs that obtain single-loop or double-loop learning. H3 – As better sport club learns, as major its competitiveness is. Results/findings: when analysis was made, the hypotheses had been proven. Results establish that: organizational learning increases sport clubs competitiveness more than other competitiveness augmentative factors, sport clubs that obtain triple-loop learning in internal competitive factors are superior than sport clubs that obtain single-loop or double-loop learning, and sport clubs competitiveness is directly reliant on the effect of organizational learning. Recommendations/propositions: in order to increase competitiveness, sport clubs should focus on human resources and suckle them as a main competitive advantage, because of their importance on increasing competitiveness. Moreover sports clubs have to be oriented on the highest learning stage, always control and improve the quality of offered services and should attempt to be exclusive