Factors for the preparation of high master athletes in the context of sports organization staff competences

Abstract. It is important for sports organizations not only to retain existing athletes, to attract new ones, but also to be able to reveal their professionalism and help them to achieve good results. Achieving athlete performance is important in sports organization personnel management, which includes many componentsю This study raises the following problematic question - what needs to be changed (improved) in the personnel management of sports organizations in order to increase the performance of athletes? The scientific literature more extensively examines the peculiarities of sports organization management) [5] and the significance of this management improvement for service quality) [6] the influence of personnel management professionalism on sports organizations performance [8, 3, 9]. Organizational performance [7,4], impact of institutional change on the activities of sports organizations [2, 3], importance of electronic sport in organizational management [4], influence of gender differences on sports organizations in management [1], The aim of the research – to determine the directions of improvement of sports organization personnel management by examining the content of sports organization personnel management and the role of employees in the development of athletic performance. The tasks of the research: to analyze the role of sports organization staff in athlete education; to examine the factors of athletic performance development; determine the specifics and content of sports organization personnel management for the purpose of athlete performance; to identify directions of improvement of sports organization personnel management in order to increase the performance of athletes. The following research methods are used for the purpose of the research aim: analysis and synthesis of scientific literature, quantitative questionnaire survey and methods statistic analyze. SPSS and Microsoft Excel software were used for processing, systematizing and graphical representation of the research data. Conclusions. According to the majority of respondents, the most important factors for athletes' performance are: a high quality environment for sports facilities; qualified and motivated staff to train athletes; individual employee dedication. However, many respondents value on average the motivation of staff to develop athletes and the quality of the environment in their sports facilities. Respondents most appreciate the following professional activities of coaches: knowledge of their sport; athlete support; goal setting for sports; providing coach-athlete educational interaction; creating an environment and motivational climate. The results of the coaches 'professional and personal qualities showed that most of the respondents rated the coaches' strong character and dedication to work, and on average, their ability to organize activities and confidence in athletes. It appears that many respondents are in favor of matching the didactic and subject competencies required by coaches to train high performance athletes. During the research, the directions of improvement of sports organization personnel management in order to increase the performance of athletes were determined, which are related both to the functions of the coaches, their competence and the personnel management of the sports organization