The principles of communications strategy of judo competition

The object of the work: Communications strategy of a sport event. The purpose of the work: Expose the principles of communications startegy of judo competition. Tasks of the works: 1. Discuss the communications and coomunications strategy concepts. 2. Analyze the main audiences of a sport event and discuss the main aspects of communications strategy related to them. 3. Using the expert‘s survey, analyze the communications strategy of a international judo tournament organized by Lithuanian Judo Federation. 1. The analysis of different researchers concluded that the communication is perceived as a multi-formed tool to exchange information between people in the organization. Communications strategy is the path chosen by the organization to communicate with internal and external audiences in a way to keep the image of the organization positive. 2. The literature analysis on the sports events audiences concluded that the main groups are participants, audiences, sponsors and media. Dealing with these groups, it is suggested to form a specific communication plan providing the most appropriate time to disseminate the information. 3. The organizational climate of Lithuanian Judo Federation is advantageous for open and efficient communication. But the communications strategy the organization is using for the competition is simple and baseless. It is being created and iplemented by unqualified persons and that is the reason why no changes are expected every year. The main problems is the lack of sponsors and funding. It is expected that when these issues are resolved the situation will improve