Factors, affecting women's behavior participation in sport, evaluation: Lithuanian women's rugby clubs case

Objective: Factors, affecting women's behavior participation in sport, evaluation. Aim: To assess the affecting women's behavior participation in sport: Lithuanian women's rugby clubs. Goals: 1. To determine the concept of consumer behavior, traits and types. 2. To analyze the patterns of behavior of the subject while making a decision. 3. To determine women's behavior affecting the factors Lithuanian women's rugby clubs. Results: Most of the players in the Lithuanian women rugby clubs are 17-21 years old (43,8%) and the most common occupation among them is a student. The monthly income of most of the athletes does not exceed 850 Lt (68,8%) from which up to 50 Lt is used to cover the expenses of rugby (75%). The subjects are involved in rugby because they like the sport (68,8%) and the physical exercises improve tendurance, while the factor of trying to fulfill the expectations of the parents does not contribute to their decision (91,7%) (does not fit). The important factors when chosing a rugby club are good atmosphere within a team (68,8%), a convenient location and the qualifications of the club staff (62,5%) while the membership fee and attractive advertisement of the club do not contribute to the decision. The main conclusion: The respondents have learned about rugby and started playing it because a coach provided them with the information. Most of the athletes ascribe themselves to the practical type of consumers (always looking for discounts, promotions, follows a practical approach). Living does not lead to non-participation factor for respondents living in urban, suburban and rural areas still sport 3-4 times per week. The important factors when chosing a rugby club are good atmosphere within a team, a convenient location and the qualifications of the club staff, while the membership fee and attractive advertisement of the club do not contribute to the decision. The most important factors interfering with the training are the lack of free time (strongly interfering), while health issues contribute only slightly Most of the information on rugby, the events and games is found on the internet and provided by a coach