Analysis of marketing of tourism information centres in Lithuania

Scientific problem: how to estimate the application of marketing possibilities in tourism information centres. Research methods: analysis of scientific literature and inquiry. Aim of research – analyse the peculiarities of application of marketing in tourism information centres. Goals of research: 1. To define the conception of marketing and its possibilities of application in tourism information centres while sustaining: • estimations of the chiefs; • estimations of the workers; • estimations other respondents of tourism information centres‘ staff. 2. To define the possibilities of marketing guidelines and import in different managing function of the institution while sustaining: • estimations of the chiefs; • estimations of the workers; • estimations other respondents of tourism information centres‘ staff. 3. To define the importance of application of marketing while planning, producing product of high quality, analysing the role in different tourism information missions while sustaining: • estimations of the chiefs; • estimations of the workers; • estimations other respondents of tourism information centres‘ staff. 4. To define how the allocation is used while implementing marketing, who and how implements the marketing in tourism information centres, whether seeks for improvement while sustaining: • estimations of the chiefs; • estimations of the workers; • estimations other respondents of tourism information centres‘ staff