National Basketball League in the image formation

In today's world, more companies are focusing on image building. Appropriate image is a real estate of organization, which influences the success of the organization's operations and increase value to the organization. Therefore, the creation of proper image is the primary task of any organization. The object of investigation – the national basketball league imageThe aim - the National Basketball League's image aspects.Objectives: 1. Analyze the concept of the organization's image. 2. Reveal the most important factors shaping the image.3. To identify the factors which determine the image of NBL. Conclusions. 1. From an analysis of the literature showed that a single and unified image of the organization's concept does not exist. But increasingly the organization's image is defined as ideas, feelings, perceptions and perceptions by an individual or group has the organization, a whole, it must affect the tangible and intangible elements of the organizational, communication and personal and social values.2. The most important factors shaping the image of the organization's physical evidence, corporate identity, communications (public relations), and support complex, staffing, quality, value and reputation of the organization. Targeted to develop, manage image only after hearing and examination of these factors and analyzing their impact.3. All identified the key factors shaping the image of the organization are relevant and important, but according to the respondents' image of NBL factors determining the time of data collection, we can say that most enhances the image of NBL in the league playing in the athletes, teams and leagues at events. NBL is a very important factors in public relations and event quality, as well as the importance of organizational culture, strategy, identity and philosophy. NBL most degrading factors shaping the image of the organization's communication and financial instability