Internal and External Communication in Lithuanian Martial Arts Organisations

SUMMARY Internal and External Communication in Lithuanian Martial This final paper analyses the characteristics of internal and external communication in Lithuanian martial arts organisations. Organisations as legal entities representing different styles of martial arts and private persons can be identified as subjects of communication that interact with other subjects of communication, such as athletes, coaches customers, spectators, media representatives, public institutions, political parties, sponsors and other stakeholders, during the communicative process. The theoretical part of the thesis examines the statements made by the Lithuanian and foreign experts on the issues of internal and external communication and discusses the factors having positive and negative impact on the effectiveness of communication. The practical part describes the study on internal and external communication in Lithuanian martial arts organisations, identifying problematic areas in internal and external communication. The aim of this study is to determine characteristic features of communication in Lithuanian martial arts organisations. The objectives of the study: 1. Overview the importance of communication in Lithuanian martial arts organisations. 2. To analyse internal and external communication structure in martial arts organisations. 3. To examine the characteristic features of internal and external communication in martial arts organisations. Research methods: review of scientific literature, analysis of statistical documents, survey using a questionnaire and interviews. The study was performed in the period between March and April, 2013. The main conclusions: The mission of martial arts organisations is to promote martial arts, disseminate ideas of health and wellbeing, develop the human mind-set, educate young generations, etc. Evidently, effective communication and cooperation are essential in order to make this process run smoothly. The cooperation with partners during the communicative process facilitates the organisation of different events, tournaments and seminars as well as the consolidation of ideas in society. On the other hand, a number of negative phenomena can be observed in Lithuanian martial arts organisations, such as conflicts and disagreement between martial arts organisations. The communication between these organisations is often formal and it suffers due to apparent human deficiencies