Social responsibility of consumers in choosing tourism services

Research problem: How consumers social responsibility occurs in choosing tourism services. Working object: consumers social responsibility. Aim: to assess consumer social responsibility in choosing tourism services. Work tasks: 1. Identify organizations social responsibility in theoretical aspect. 2. Identify consumer social responsibility in theoretical aspect. 3. Identify tourism services connections with consumers social responsibility. 4. Investigate consumers social responsibility in choosing tourism services. Working methods: scientific literature analysis, monitoring, statistical analysis Conclusions: 1. Organizations social responsibility is like a tool to increase the organization's productivity. Socially responsible company should be responsible for each of its activities, which affects people, their communities and the environment. 2. Consumers social responsibility can be defined as a conscious and deliberate consumption activity, based on the personal and moral beliefs. Social responsibility includes two main components: the ethical and consumerist. 3. In tourism sector socially responsible consumer is that, who chooses socially responsible companies and the services, which they provide. Tourism consumer is the same consumer as well as other services user, but the tourism sector consumers have to take care of the environment and nature. 4. The monitoring carried out data analysis of Birštonas resort Central Park suggests that tourists are more socially responsible than irresponsible, and women as consumers are more socially responsible than men. Based on the monitoring data we can state that consumers social irresponsibility exists, it is suggested to look for ways to promote the social responsibility of consumers