Lithuanian resorts and spa areas attractiveness criteria for the identification of potential customers

Object of the study: resorts and spa areas attractiveness criteria. Purpose of the study: analyze what criteria customers choose a resort or spa areas. Problem: there is not enough information about resorts and spa areas in the evaluation criteria. Main goals of this study: 1. Reveal to the resorts and resort areas concept. 2. To find out the criteria for attractiveness to customers resorts and spa areas. 3. Perform resorts and spa areas attractive elements of the evaluation set. Results and conclusions. In this article is analyzed and discussed about the concept of resort and it‘s status requirements. Also, presented resorts classification. It was found that by it‘s specifics resorts in Lithuania are classified as mixed type resort (Palanga, Druskininkai, Birštonas) and rest resort – Neringa. In this article is discussed about 4 Lithuania resort areas (Anykščiai, Trakai, Zarasai, Strigailiškis and Palūšės countryside parts of Ignalina city). In this article is also distinguished the main resorts and resort areas attractiveness criteria - infrastructure, price - quality ratio, entertainment, wellness. It was found that the main criteria of resort attractiveness is it‘s infrastructure, but in this article is also mentioned that price – quality ratio, entertainment and wellness is also important for choosing resort