Sports clubs and the maintenance of competitive advantage creating and using advertising

The working title of 'creating and maintaining competitive advantage through the use of advertising'. As undertakings to acquire a competitive advantage and maintain it through the use of insufficiently advertising covers the work of the scientific investigation of the problem and the problem of choice: how sports clubs (centres) may be used for the creation and maintenance of advertising of competitive advantage. Sports clubs are the object of the work (s) creating and maintaining competitive advantage. The aim of the work is the influence of sports clubs-the imposition of ad creation and maintaining competitive advantage, to submit proposals for sports clubs (centres) for the creation and maintenance of competitive advantage. The attainment of this objective was to formulate a working level to determine the theoretical challenges: the influence of the development of advertising and maintaining competitive advantage to organizations; explore how advertising affects the sports clubs (centres) the creation and maintenance of competitive advantage; determine how to use advertising to sports clubs (centres) for the creation and maintenance of competitive advantage. Conclusions reached by the company, that advertising can help create competitive advantages and to preserve them. Carried out by sports clubs (centres) for creating and maintaining competitive advantage through the use of advertising, the investigation showed that, mainly sports clubs (centres) to foster high-quality services in niche marketing and competitive advantages, but the does not develop competitive advantage-low cost of the services. The goal of disseminating information on the competitive advantages of advertising is when you unload only 4, but they keep advertising aid only 1 out of 10 sports clubs (center), and a number of sports clubs (centres) in advertising neakcentuoja competitive advantages. All sports clubs (centres) in the form of online advertising-enjoying the masine, however, other measures are used in advertising, and their effects on low, compared to the advertising on the website, a small. Laid down by sports clubs (centres) for creating and maintaining competitive advantage through the use of advertising in the improvement of the guidelines: advertisements must be incorporated into the sports clubs (centres) in the process of creating competitive advantages; It is necessary to create a higher level of competitive advantages; It is recommended to create a price competitive advantage, which must be combined with the value of the advantage; you need to pay more attention to advertising, choose various advertising dissemination measures