Evaluation of Promotional Materials on Home Delivery Milk Routes, Cumberland, Md.

Excerpt from the Preface: This report is part of a research effort to evaluate the effects of merchandising and promotional innovations on sales, with the object of indicating practices that may strengthen the demand for farm products. This study is an appraisal of the effect of various promotional materials furnished customers on home delivery routes on sales of selected dairy items in one test market, Cumberland, Md