Add to ORKGM. Tech. MarketingThe focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated
The present study aims to determine critical factors affecting the green product purchase intention ...
Concern for the environment causes an increase in consumer demand for environmentally friendly produ...
Young consumers are none other than future market base. Their propulsion and trend determines the fu...
The purpose of this study was to determine what factors influence attitudes and purchase behaviour o...
This study explores the relationships between environmental attitude, green product knowledge, attit...
MCom (Business Administration), North-West University, Potchefstroom Campus, 2016Through the worldwi...
M. Tech. MarketingEnvironmental research has been growing fast in recent years, especially since glo...
PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015Green marketing is now ...
This paper is intended to study on the influential factors in encouraging buying green products beha...
The purpose of this study is to measure the determinants influence on green purchase intention among...
Purpose This study aims to investigate the factors, which may potentially influence green product b...
Exploring the determinants of green purchase intention and behaviour among youth has been the focus ...
The worsening environmental issues have called for more thoroughgoing technological, institutional a...
This investigation explored the contextual factors affecting young consumers’ attitudes and their in...
The threats to the environment on earth glide so swift, like the reduction in natural resources, th...
The present study aims to determine critical factors affecting the green product purchase intention ...
Concern for the environment causes an increase in consumer demand for environmentally friendly produ...
Young consumers are none other than future market base. Their propulsion and trend determines the fu...
The purpose of this study was to determine what factors influence attitudes and purchase behaviour o...
This study explores the relationships between environmental attitude, green product knowledge, attit...
MCom (Business Administration), North-West University, Potchefstroom Campus, 2016Through the worldwi...
M. Tech. MarketingEnvironmental research has been growing fast in recent years, especially since glo...
PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015Green marketing is now ...
This paper is intended to study on the influential factors in encouraging buying green products beha...
The purpose of this study is to measure the determinants influence on green purchase intention among...
Purpose This study aims to investigate the factors, which may potentially influence green product b...
Exploring the determinants of green purchase intention and behaviour among youth has been the focus ...
The worsening environmental issues have called for more thoroughgoing technological, institutional a...
This investigation explored the contextual factors affecting young consumers’ attitudes and their in...
The threats to the environment on earth glide so swift, like the reduction in natural resources, th...
The present study aims to determine critical factors affecting the green product purchase intention ...
Concern for the environment causes an increase in consumer demand for environmentally friendly produ...
Young consumers are none other than future market base. Their propulsion and trend determines the fu...