The application of internet marketing by small, medium and micro enterprises in Soweto

M. Tech. EntrepreneurshipThe high failure rate of small businesses in the Soweto area is a source of great concern. Many small businesses are unable to sustain themselves for an extended period due to their inability to retain current customers and attract potential clients into their establishments. The other factor that threatens these businesses is that too little effort is expended towards marketing. The aim of this study was to establish how effective entrepreneurs in the Soweto area are applying marketing communications tools, especially internet marketing, with a view to obtain and increase customer support for their small, medium and micro-sized enterprises