Add to ORKGColor poster with text, images, and graphs.As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.University of Wisconsin--Eau Claire Office of Research and Sponsored Program
This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience d...
Color poster with text and graph (Spring 2009)In this study, stock price performance of Super Bowl a...
At an average of $2.3 million for a 30-second commercial, advertising during the Super Bowl televise...
Color poster with text and graphs describing research conducted by Justin Huegel and Dan Rozumalski,...
In this study, stock prices of publicly traded Super Bowl advertisers were compared with the S&P...
This study investigates the relationship between firm capabilities and the market valuation of Super...
Advertisers are under pressure to demonstrate the financial effectiveness of their advertising. Even...
Advertisers are under pressure to demonstrate the financial effectiveness of their advertising. Even...
Every year the Super Bowl creates enormous media buzz, not only concerning the teams and players but...
This study investigated the relationship between Super Bowl advertising and advertisers\u27 market v...
This study investigated the relationship between Super Bowl advertising and advertisers\u27 market v...
Saints win over the Colts, 31- 17 and most Super Bowl advertisers share the Colts\u27 experience in ...
Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, ser...
This study uses event study analysis to examine the impact of Super Bowl commercials on the stock pr...
This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience d...
This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience d...
Color poster with text and graph (Spring 2009)In this study, stock price performance of Super Bowl a...
At an average of $2.3 million for a 30-second commercial, advertising during the Super Bowl televise...
Color poster with text and graphs describing research conducted by Justin Huegel and Dan Rozumalski,...
In this study, stock prices of publicly traded Super Bowl advertisers were compared with the S&P...
This study investigates the relationship between firm capabilities and the market valuation of Super...
Advertisers are under pressure to demonstrate the financial effectiveness of their advertising. Even...
Advertisers are under pressure to demonstrate the financial effectiveness of their advertising. Even...
Every year the Super Bowl creates enormous media buzz, not only concerning the teams and players but...
This study investigated the relationship between Super Bowl advertising and advertisers\u27 market v...
This study investigated the relationship between Super Bowl advertising and advertisers\u27 market v...
Saints win over the Colts, 31- 17 and most Super Bowl advertisers share the Colts\u27 experience in ...
Super Bowl, one of the most irreplaceable activities that US families prefer to attend annually, ser...
This study uses event study analysis to examine the impact of Super Bowl commercials on the stock pr...
This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience d...
This paper conducts an analysis of the short-term Firm Value Enhancement that companies experience d...
Color poster with text and graph (Spring 2009)In this study, stock price performance of Super Bowl a...
At an average of $2.3 million for a 30-second commercial, advertising during the Super Bowl televise...