Temporal Discounting of Various Gift Card Types.

Color poster with text and graphs (Spring 2009)Although several studies have examined how individuals discount various consumable outcomes, researchers have yet to compare various conditioned reinforcers (i.e. exchangeable for a variety of goods). The present study controls for the reinforcer type (using all conditioned reinforcers) in order to gain a greater understanding of rates of discounting of various outcomes (money, clothes, and food). The current study also extends previous research to include a non?consumable but non-conditioned outcome (clothes).University of Wisconsin--Eau Claire Office of Research and Sponsored Programs