Add to ORKGThe study of emotions in the innovation adoption process has received increased attention in the innovation and marketing literature. We explore the role of affect as an antecedent of utilitarian and hedonic benefits. The model was tested with a representative sample of the French on-line population composed of 1516 individuals. Results validate the role of affect as an antecedent of functional and hedonic benefits and show that their impact varies according to affect valence. Our paper presents one of the first empirical validations of emotion influence in the innovation adoption process
xv, 145 p. : ill. (some col.)This dissertation examines the role of affect in consumer judgments in ...
Given the sizable economic investment of innovative products’ development, anticipating their succes...
To reduce CO2 emissions new technologies and products have to be adopted. While some technologies an...
The study of emotions in the innovation adoption process has received increased attention in the inn...
Recent research advocates the importance of emotions in new product development. We investigate whet...
The dominant models of innovation adoption have traditionally overlooked the role of emotions, despi...
For the market introduction of more sustainable products, a thorough understanding of consumer desir...
In response to a high failure rate in innovation projects, being able to anticipate and explain an i...
Purpose: This study aims to explore the role of positive and negative anticipated emotions on adopti...
Prior literature on innovation diffusion or acceptance has almost exclusively concentrated on consum...
Anticipated emotions, the prediction about the emotional consequences of a behavior, have been ackno...
This study examines whether the level of product involvement influences how emotions drive consumer ...
Public resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. ...
The impact of cognitive and emotional factors on the customer's decision to adopt a new technology h...
xv, 145 p. : ill. (some col.)This dissertation examines the role of affect in consumer judgments in ...
Given the sizable economic investment of innovative products’ development, anticipating their succes...
To reduce CO2 emissions new technologies and products have to be adopted. While some technologies an...
The study of emotions in the innovation adoption process has received increased attention in the inn...
Recent research advocates the importance of emotions in new product development. We investigate whet...
The dominant models of innovation adoption have traditionally overlooked the role of emotions, despi...
For the market introduction of more sustainable products, a thorough understanding of consumer desir...
In response to a high failure rate in innovation projects, being able to anticipate and explain an i...
Purpose: This study aims to explore the role of positive and negative anticipated emotions on adopti...
Prior literature on innovation diffusion or acceptance has almost exclusively concentrated on consum...
Anticipated emotions, the prediction about the emotional consequences of a behavior, have been ackno...
This study examines whether the level of product involvement influences how emotions drive consumer ...
Public resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. ...
The impact of cognitive and emotional factors on the customer's decision to adopt a new technology h...
xv, 145 p. : ill. (some col.)This dissertation examines the role of affect in consumer judgments in ...
Given the sizable economic investment of innovative products’ development, anticipating their succes...
To reduce CO2 emissions new technologies and products have to be adopted. While some technologies an...