Trimming the fat : how advertising can better approach the obesity problem : an honors thesis [(HONRS 499)]

Recently, obesity has emerged as the number one social ill of Americans, just as it soon will surface as the number one cause of preventable death. It's become the topic of the day. However, all of the activist and media commotion has had little impact on the general trend affecting our country. People, while exposed to commercial messages about inactivity and overeating, lack the motivation to change their behavior. Advertising can play an important role in motivating societal change. Examination of the obesity problem and past public service advertising, behavior change models, and effective message development create opportunities for society to be better served by public service marketing efforts, both in general and specifically concerning obesity.Honors CollegeThesis (B.?.