Building the H.H. Gregg Center for Professional Selling brand through the use of emerging media : [an honors thesis] (HONRS 499N)

This creative project focuses on building the H.H. Gregg Center for Professional Selling brand through the use of emerging media. The intent of this project was to put together a series of short video segments to be featured on the current text-based sales center website. The included marketing initiatives and website content follow the suggested strategy that I have created. I have also included an explanation of the marketing suggestions that were made while developing the website's redesign. These suggestions were made based on completed marketing course materials and experience supported by current research.Honors College"A Departmental Honors Capstone Project."Thesis (B.?.