Integration of local cultural values in global hotel design

In the earlier stages of globalization, global chain hotel design did not have specific concerns about local culture and host country. In the last two decades, these hotels became more respectful towards the local culture by integrating local cultural elements and construction techniques in their design. The reasons for this shift is directly linked with globalization, increased competition between cities, fierce competition between urban hotels, and changing demands of the global travelers.Among the hotels integrating local cultural values, there is a specific niche that has established their businesses in historical landmark buildings. This thesis will demonstrate the presence of this specific hotel niche through case studies conducted in London and Istanbul. It will examine how the integration of local cultural values may improve the competiveness of global chain hotels. The focus will be on integration of historic cultural values.Department of ArchitectureThesis (M. Arch.