Investigation into the relationship between the amount of revenue a minor league team makes and the size of the market in which it is located

The purpose of this project was to determine if there was a relationship between the amount of revenue a minor league team makes and the size of the target market in which the team is located. A secondary purpose of this study was to determine the efficacy of the inQsit program, an Internet-based testing program developed at Ball State University, as a means of gathering and analyzing data. Only minor league baseball teams that could be reached via e-mail addresses were involved in this study. Subjects (n=149) were e-mailed a cover letter with an embedded URL which took them to the inQsit web site. While a higher return rate was anticipated using this electronic media, the 11% participation rate should give an accurate picture of minor league baseball teams, the amount of revenue they earned in a year, the types of revenue they earned in a year, and the size of the market in which they are located. However, based on the information collected from the minor league teams, the sample size was not large enough to produce statistically significant results, although some trends were identified, suggesting that target market size may have a positive affect on minor league baseball revenue.School of Physical EducationThesis (M.S.