All in the PR family : a comparison of levels of professionalism among corporate public relations personnel and public relations agency practitioners in the state of Indiana

This study compared the levels of professionalism among Indiana corporate and agency public relations practitioners. The entire population, 339 individuals, was contacted via telephone and administered McLeod and Hawley's professional orientation instrument, yielding 183 usable responses.Respondents rated the importance of 24 items on a 5point Likert scale, and provided information on age, education, undergraduate major, salary, and length of time with current organization, in public relations, and in the workforce.Professionalism scores were calculated by subtracting the sum of answers to the non-professional items from the sum of answers to the professional items. Scores were ranked, then divided at the median. "Professionals" fell at or above the median; "semi-professionals" fell below the median,following McLeod/Hawley methodology.A multiple regression analysis determined the only significant relationship between level of professionalism and demographics occurred with undergraduate major--a slight negative correlation. Frequency distribution showed journalism/public relations majors had higher percentages of professionals than either English or other majors.Department of JournalismThesis (M.A.