International audienceThis paper aims to identify the current trends in sports-based indexing and retrieval work. It discusses the essential building blocks for any semantic-level retrieval system and acts as a case study in content analysis system design. While one of the major benefits of digital media and digital television in particular has been to provide users with more choices and a more interactive viewing experience, the freedom to choose has in fact manifested as the freedom to choose from the options the broadcaster provides. It is only through the use of automated content-based analysis that sports viewers will be given a chance to manipulate content at a much deeper level than that intended by broadcasters, and hence put true m...