Living and learning communities at Ball State University : marketing alternatives

The purpose of this project was to design a summer orientation program for a better understanding of the on-campus living learning environments at Ball State University, a four-year residential institution. This project was based on the correcting misinformation previously given to students, parents and guardians, during the summer orientation process. A new PowerPoint presentation was created in addition to a brochure detailing the available living learning communities on-campus. In addition, an updated Resident Information Card was created to clearly and concisely disseminate accurate information to the reader.This program focused on delivering accurate information regarding all on-campus residence halls particularly the living learning communities. The orientation presentation and brochure highlights the distinctive communities in an effort for each student, parent or guardian to choose the best environment for the student's needs. The Resident Information Card was redesigned to better articulate the standard on-campus housing environment. It was imparities for students, parents or guardians to understand that all on-campus housing and residence life options are drug, alcohol, and smoke free environments.Department of Educational LeadershipThesis (M.A.