FACTORS AFFECTING BANKERS’ BEHAVIORAL INTENTIONS TO ADOPT GREEN BANKING IN PAKISTAN: AN EMPIRICAL STUDY

It is evident from the historical facts and scientific studies that human beings are the major reason behind the rising global temperatures due to their detrimental act of releasing greenhouse (or heat-trapping) gases for meeting their increasing demands of energy for domestic and industrial usage. As a result, since the start of the industrial revolution, average global temperature has been increased by one degree Celsius. Hence, there is a growing realization of undertaking extraordinary endeavors for a sustainable environment management around the globe and the organizations have started to invest efforts on minimizing their carbon footprints and considering their environmental impact. In the financial sector, banks can play a pivotal role in reducing the unfavorable environmental impact by introducing Green banking. However, despite the State Bank of Pakistan’s (SBP) Green banking adoption guidelines, no bank has adopted Green banking completely. This attracts research on identifying the factors that influence bankers’ behavioral intentions to adopt Green banking (BIAGB). Hence, the current study aims to highlight the most influential factors which influence bankers’ BIAGB. With regard to this, the data was collected from 300 respondents on a structured questionnaire based on a 7 point Likert scale. The findings indicate that potential for profitability (PP), Management Commitment and Support (MCS), and Corporate Social Responsibility / Image Improvement (CSR) contribute in predicting bankers’ BIAGB. On the basis of these findings, the study implies that with such knowledge of bankers’ BIAGB, banks can adopt Green banking practices (GBP) more swiftly than ever befor