Promoting Cultural Awareness in an International Business Program through Foreign Language Communication

The article examines a module developed over the past 20 years at a French management school to show how culturally based learning activities in the foreign language classroom can improve the school’s management training curriculum. Through debates, role plays, and discussions, the module improves students’ communicative skills and enhances their comprehension of self and others. The assignments aid students in making sense of unfamiliar contexts. By developing cultural awareness in addition to linguistic fluency, the class contributes to the school’s mission to train future business professionals to become open-minded and thereby to operate more effectively in today’s global business environment