This thesis consists of two essays that explore the importance of information transfers in international trade and the effectiveness of policy measures designed to improve connectivity across export markets. The first essay provides theory and evidence for the role of information as an input to international trade. It formalizes an exporter\u27s decision to acquire knowledge about foreign markets as a way to boost foreign sales. Information is modeled as an endogenous fixed cost of trade that is chosen by heterogeneous producers and used as input into market-specific product appeal. I show that differences in goods\u27 information intensities, bilateral communication costs and foreign markets\u27 potential determine the optimal level of inf...