In Part I we develop a model of entry in which an entrant with private information about its production cost and cost of entry has an opportunity to trade in the stock of a single incumbent before entry. We assume an efficient stock market populated by risk-neutral liquidity sellers who randomly trade each period. We construct a linear rational expectations equilibrium in which the optimal proportion of the incumbent\u27s stock to sell short or buy prior to entry, chosen by the entrant, depends on the value of its private information, the volatility of the liquidity trading, and the cost efficiency of the two firms. It is shown that informed trading allows the entrant to increase its expected profits from entry. It is also demonstrated that...