Ideology in popular culture: The proposal of theoretical interpretational framework

U radu se daje predlog teorijsko-interpretativnog okvira za sagledavanje odnosa između ideologije i popularne kulture. Krenuće se od dva relativno slična analitička pristupa ideologiji, da bi se nakon njihovog delimičnog razmatranja ponudila i neka određenja samog pojma. Nakon toga, razmotriće se teorijski uvidi pojedinih autora koji su se bavili problematikom povezanosti ideologije i popularne kulture. Isto tako, biće reći i o načinima ideološkog (re) produkovanja u samoj popularnoj kulturi, ali i o oblicima potencijalnog simboličkog otpora ideološkoj dominaciji koji se mogu razvijati u njenim okvirima.The paper gives a proposal of theoretical-interpretive framework for studying the relationship between ideology and popular culture. It will start with two relatively similar analytical approach to ideology, and after their partial consideration it will be offered some definitions of that phenomenon. After that, it will be considered the theoretical insights of some authors who have dealt with the issue of connection between ideology and popular culture. Also, something will be said about the ways of ideological (re)producing in the popular culture, but also about the forms of potential symbolic resistance to ideological domination that can be developed within it