Add to ORKGAfter content analyzing 100 multinational companies\u27 webpages for American and Chinese consumers respectively, this study validates Singh et al.\u27s [2009] localization framework (i.e., cultural customization, content localization and translation quality) in the Chinese market and present best practices in localizing websites for the Chinese market
Despite the fact that recently the world has become a global village, localization still keeps its i...
Website quality has been given much attention as of late. In particular the factors that impact a co...
Constant changes in the economic environment, where globalisation and the development of the knowled...
After content analyzing 100 multinational companies ’ webpages for American and Chinese consumers re...
Website localization is important for companies to do business in the international market. This pap...
This paper reports the results of a longitudinal study of 2562 images on the homepages of successful...
The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and ...
The main purpose of this study is to propose and apply an analytical framework to help B2B marketers...
This study is the first involving international firms and the localization of firms' websites for a ...
Website Localization is an important part of International technical communication. Its goal is to m...
Website Localization is an important part of international technical communication. Its goal is to m...
To address the possible impacts of cultural differences, companies tend to set up localized websites...
This study explored the cultural knowledge and analysis needed for the successful localization of we...
This paper assesses and analyzes ways Chinese and European people view web sites designed in English...
Do companies adopt standardised strategy in the web communication or do they localise in the differe...
Despite the fact that recently the world has become a global village, localization still keeps its i...
Website quality has been given much attention as of late. In particular the factors that impact a co...
Constant changes in the economic environment, where globalisation and the development of the knowled...
After content analyzing 100 multinational companies ’ webpages for American and Chinese consumers re...
Website localization is important for companies to do business in the international market. This pap...
This paper reports the results of a longitudinal study of 2562 images on the homepages of successful...
The following paper analyzes the trends in e-commerce, the variations among global e-consumers, and ...
The main purpose of this study is to propose and apply an analytical framework to help B2B marketers...
This study is the first involving international firms and the localization of firms' websites for a ...
Website Localization is an important part of International technical communication. Its goal is to m...
Website Localization is an important part of international technical communication. Its goal is to m...
To address the possible impacts of cultural differences, companies tend to set up localized websites...
This study explored the cultural knowledge and analysis needed for the successful localization of we...
This paper assesses and analyzes ways Chinese and European people view web sites designed in English...
Do companies adopt standardised strategy in the web communication or do they localise in the differe...
Despite the fact that recently the world has become a global village, localization still keeps its i...
Website quality has been given much attention as of late. In particular the factors that impact a co...
Constant changes in the economic environment, where globalisation and the development of the knowled...