In this paper I focus on a difficulty in our contemporary discourse about atheism. My rough thesis is that certain important problems stem from the fact that contemporary culture at large is already fine tuned with many of the crucial ‘virtues’ that are held forth strongly by leading atheists. Thus, one might perhaps claim that the New Atheists are mostly preaching to the already converted. However, the main problem with this picture is that a ‘cultural atheism’, or secularism, of the kind that I have in mind is far from identical with the ‘ideological atheisms’ of the contemporary debates. The theologians who respond to atheists are extremely frustrated and the debate is asymmetrical. If there is some sort of cultural identity between thes...