Kaupungin elinkeinostrategian maskuliinisuus : - strategisen johtamisen näkymätön sukupuoli

MASCULINITY IN THE CITY STRATEGY FORTRADE ANO COMMERCE - the invisible gender ofstrategic managementThis paper explores the connections betweenmasculinity and strategic management. Afterintroducing a discourse perspective on studyingstrategy as a text, a framework for theorizing genderand masculinity as 'doing' is introduced. ln thesecond part, city strategy text for trade andcommerce is analysed. The analysis shows thatmasculinity is intertwined with instrumentality,rationality, competitivity and domination of strategicmanagement