Regional identity and image in re-scaling of the regions

In this article I examine regional identity. The aim is to explore on one hand the methodological and conceptual challenges that are linked to it, and on the other hand its role and meaning in ongoing regional restructuring and interregional competition. I also present the interconnectedness of regional identity and image, as both can be seen as language-based social constructs. The purpose of this article is also to justify some of my own personal motivations and academic viewpoints related to themes of regional identity and image. Criticism in this paper extends to the urban bias of current research