Social Media as a Tool for Evangelism Among Youth and Young Adults

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey of Seventh-day Adventist schools, this research seeks to identify the most-used social media platforms and most appealing types of content so Christian churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth and young adults, defined as people 15 to 24 years of age