Evaluation Champions: What They Do, Why They Do It, and Why It Matters to Organizations

Evaluation champions are individuals who serve as catalysts for building evaluation capacity within an organization. They advocate for the importance of program evaluation, model good evaluation behaviors, and mentor their peers in program evaluation skills and competencies. Interviews with 40 peer-nominated champions in four purposively-sampled Extension organizations identified the roles, contexts, and motivations of staff who act as evaluation champions. Findings underline the importance—and the limits—of mentors and project teams in building evaluation capacity in complex organizations. Implications for practice, research, and policy are discussed