Using and fixing biased rating schemes

Some of the significant problems associated with the use of biased online rating schemes in the US are discussed. A large number of people use the Internet, to rate a person, product, or service in the country. Users are unable to gather significant information about various online rating schemes offered by a number of websites. The websites are also unable to provide appropriate protection for users against certain users using these online rating schemes, to fulfill their personal objectives. Some users, such as book authors, their friends, and family members use these these online rating schemes, to give better ratings to their books, in comparison to books of other authors. It is also observed that these online rating schemes are subjective and provided voluntarily, resulting in providing incorrect information about the quality of the rated object and the rating given