This study aims to analyse how privacy concerns about the Internet has an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that allowed data collection on a sample of 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
The aim of this research was to identify the role of brand reputation in encouraging consumer willin...
The impressive prevalence of Internet has contributed a lot to the collection and analysis of person...
ABSTRACT This study aims to analyse how privacy concerns about the Internet has an impact on the con...
This study aims to analyze how privacy concerns about the Internet have an impact on the consumers i...
AbstractThis study aims to analyze how privacy concerns about the Internet have an impact on the con...
This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's ...
AbstractThis study aims to analyze how privacy concerns about the Internet have an impact on the con...
Although electronic commerce experts often cite privacy concerns as barriers to consumer electronic ...
The purpose of this research is to establish the influence of Finnish customers’ privacy concerns on...
Many organizations now emphasize the use of technology that can help them get closer to consumers an...
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
This paper investigates the concerns consumers have with respect to security and privacy when determ...
This paper investigates the concerns consumers have with respect to security and privacy when determ...
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
The aim of this research was to identify the role of brand reputation in encouraging consumer willin...
The impressive prevalence of Internet has contributed a lot to the collection and analysis of person...
ABSTRACT This study aims to analyse how privacy concerns about the Internet has an impact on the con...
This study aims to analyze how privacy concerns about the Internet have an impact on the consumers i...
AbstractThis study aims to analyze how privacy concerns about the Internet have an impact on the con...
This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's ...
AbstractThis study aims to analyze how privacy concerns about the Internet have an impact on the con...
Although electronic commerce experts often cite privacy concerns as barriers to consumer electronic ...
The purpose of this research is to establish the influence of Finnish customers’ privacy concerns on...
Many organizations now emphasize the use of technology that can help them get closer to consumers an...
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
This paper investigates the concerns consumers have with respect to security and privacy when determ...
This paper investigates the concerns consumers have with respect to security and privacy when determ...
Privacy concerns are cited to be on the rise due to intense personalization efforts by online firms....
The aim of this research was to identify the role of brand reputation in encouraging consumer willin...
The impressive prevalence of Internet has contributed a lot to the collection and analysis of person...